Building relationships, with customers and with family, has been the philosophy behind DeYoung’s success for over 80 years. It is a philosophy that Nick and Cora DeYoung instilled in the business when they began their joint furniture store and funeral home in South Holland, IL in 1928. While pairing a furniture store and a funeral home may seem odd today, the practice was common when the makers of fine furniture also made caskets.
It was during these first years, during the depression, that the relationship between the DeYoungs and the community was forged. Nick and Cora would let people pay their bills when they were able to, a little at a time, which built a spirit of trust and friendship with their customers.
With the success of the South Holland store, the DeYoungs opened a second location in nearby Lansing, IL in 1939. While both furniture stores and funeral homes were growing successfully, the DeYoungs knew they would soon have to choose between the furniture stores or the funeral homes. They chose furniture and were able to better serve their customers with more brands and a larger variety of products.
Nick and Cora DeYoung eventually retired and turned the business over to their three sons - Gerry, Arnold, and Sidney. The three brothers successfully ran the business until their retirement in 1993. The stores were then passed to their sons and sons-in-law; Jerry, John, Bob, and Tom. While the stores may have grown over the years, keeping the business within the family has insured that DeYoung’s has held onto its "neighborhood" roots and values.
The same spirit of giving personal attention and of building customer relationships is still at the heart of the business. Over time, the DeYoungs closed their South Holland and Lansing locations and, in 2005, the company opened DeYoung Interiors in St. John, IN. This new, spacious location has allowed DeYoungs to offer even more of a variety of furnishings to their loyal customers and to forge new relationships with their new neighbors in Northwest Indiana.